WHAT IS RBX?

RBX, or Recruiting Branding and Exposure, is a resource dedicated to equipping athletes with the essential tools and training necessary to cultivate a strong personal brand. By focusing on maximizing recruiting visibility, RBX empowers athletes to lead with confidence both on the field and in the digital landscape. Through comprehensive strategies and resources, athletes learn how to effectively showcase their skills, share their stories, and build a presence that resonates with recruiters, enhancing their opportunities for success beyond the game.

In short, RBX is a high-impact program dedicated to preparing student-athletes for long-term success through:

  • RECRUITING: Tools and strategies to get seen by college coaches and recruiters.
  • BRANDING: Build a powerful and authentic identity across platforms.
  • EXPOSURE: Use media, storytelling, and presentation to elevate your visibility.
     

🎯 WHO IS IT FOR?

Student-athletes ages 12–18 who want to:

  • Increase their chances of college recruitment

     
  • Build leadership and communication skills

     
  • Create a brand that stands out

     
  • Take control of their athletic and professional future
     

CORE VALUES

  • Identity – Define who you are beyond your position.
  • Excellence – Match your off-field presence with your on-field grind.
  • Leadership – Communicate with purpose. Lead with your voice.
  • Exposure – Get seen. Get recruited. Get respected.
  • Integrity – Build a brand that lasts—authentic, professional, and real.

"POWER, PRESENCE, PLATFORM"

“Power. Presence. Platform.”

  • Power – Just like in the game, power is about control and impact. We help athletes take command of their voice, image, and opportunities—both on and off the field.
  • Presence – Whether online, in interviews, or on campus visits, we train athletes to show up strong, speak with purpose, and lead with confidence.
  • Platform – Every athlete has a story. We build platforms through branding, media, and exposure that amplify those stories and open doors for the future.



📊 WHY IT MATTERS

50% more likely to earn scholarships with strong personal branding

 

90% of recruiters review social media profiles

 

85% of careers involve public speaking

 

70% of employers prioritize leadership & branding in hiring decisions
 

 

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